Kentucky Fried Chicken

The Kentucky Fried Chicken brand is known in recent years for launching the Colonel’s edible wares into the media sphere with a light-hearted, intentionally quirky tone. 

Website Food Descriptors 

Here are some examples of how I matched the Colonel’s folksy, food-focused tone.

GEORGIA GOLD

Honey Mustard on My Mind

Georgia Gold is what a good sandwich should be: extra crispy, honey mustard chicken with a dab of mayo and a sprinkling of tangy pickles tucked into a perfectly toasted bun. It’s the total
sandwich package.

NASHVILLE HOT

Spice as Nice

The stars burn bright for this Nashville Hot sandwich. Spicy and extra crispy, it’s just right for any time of day.

SMOKY MOUNTAIN BBQ

The Peak of Sweet, Smoky Flavor

Go on, sing it from the mountaintops. This Smoky Mountain BBQ sandwich is bursting with a sweet crunch that anyone can scale.

Chicken Chattin’ Campaign 

KFC wanted to redirect negative web searches to tell the real story about the Colonel’s high-quality standards and highlight  the virtues of making chicken The Hard Way. I conjured the Colonel’s quirky voice while hitting key KFC messaging notes, which was always a fun assignment.

Copy Tidbits: Collateral, Social, & Share

Look around you. Now look at the chicken.

Eight pieces of Original Recipe chicken, to be exact. Plus two sides and biscuits. This is family meal time at its finest.


Chicken first, text later. 

The 3PC. Chicken Combo makes it easy with a breast, thigh, and wing, plus sides and a drink. TTYL–it’s time to eat!


Make it extra easy with Extra Crispy chicken.

You can count on getting the family together with this deal: eight pieces of Extra Crispy chicken plus cole slaw, mashed potatoes, and biscuits in the $20 Fill Up. 


Put those devices down and focus up.

The Colonel’s Famous Bowl Fill Up will grab your attention with a Regular or Spicy Famous Bowl, cookie, and medium drink. 

Dig in!


Two whole lemons are in this here lemonade.

When the Colonel says two lemons per cup, it’s two lemons per cup for our Classic Lemonade. It’s sippin’ time, friends.

Brand Design/Creative: W+K.