SANTA BARBARA BOTANIC GARDEN

Fresh Look, Fitting Voice

The Garden set out to rebrand themselves and brought me on as editor to manage the writing style and implement the new brand voice, starting first with the overhaul of their website. I am also the editor of their biannual Ironwood magazine, in addition to reviewing/writing pamphlets, brochures, case studies, signage, seasonal fundraising materials, gallery shows, and more. I collaborate with several departments, Garden leadership, and the scientists on staff to set the appropriate tone and to make sure everything is factually accurate. It is a privilege and delight to collaborate on such an important mission to educate people on the unending value of biodiversity and native plants.